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Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement

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Management number 201816431 Release Date 2025/10/08 List Price $15.96 Model Number 201816431
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Voice-enabled technologies offer vast opportunities for marketers to reach more customers and strengthen their brand. Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement provides a roadmap for developing and executing a voice marketing program, covering key strategies, tactics, media mix, content, legal and ethical issues, development partners, and metrics.

Format: Paperback / softback
Length: 216 pages
Publication date: 27 July 2023
Publisher: Rowman & Littlefield



Voice-enabled technologies are an increasingly important part of our daily lives, offering vast opportunities for marketers to reach and engage with customers. In Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, marketers are provided with a comprehensive guide to the world of voice marketing. The book explores key strategies and tactics for developing and executing a successful voice marketing program, covering topics such as how to approach voice and conversational AI, the right media mix for voice marketing, how voice fits with other marketing channels, appropriate content creation, legal and ethical considerations, finding the right development partner, and measuring the success of voice efforts.

To ensure an optimal return on investment, marketers must carefully consider how to best approach voice and conversational AI. The book provides insights into the appropriate media mix for voice marketing, considering the unique characteristics of this channel and how it can complement online and mobile marketing efforts. It also discusses the importance of creating relevant and engaging content for voice, considering the shorter attention spans and different speech patterns of voice users.

Legal and ethical issues are also addressed in the book, as marketers must navigate the complex landscape of voice marketing. It provides guidance on compliance with regulations and ethical considerations, such as ensuring user privacy and consent.

Finding the right development partner is crucial for implementing voice initiatives successfully. The book offers insights into what to look for in a development partner, including expertise in voice technology, experience with similar projects, and a track record of delivering results.

Finally, the book provides metrics that marketers can use to judge the success of their voice efforts. It discusses key performance indicators (KPIs) such as engagement, conversion rates, and customer satisfaction, and how to track and analyze these metrics to make data-driven decisions.

Voice Marketing is filled with real-world examples and case studies from leading brands such as Allstate, Butterball, Coca-Cola, Dominos, Lucky Charms, Mercedes, Nike, Sony, and Tide. These case studies provide practical insights into how these brands have successfully implemented voice marketing programs and achieved measurable results.

In conclusion, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement is a valuable resource for marketers looking to leverage the power of voice and conversational AI to reach and engage with customers. The book provides a comprehensive guide to voice marketing, covering key strategies, tactics, and considerations for success. By following the roadmap outlined in the book, marketers can develop and execute a successful voice marketing program that drives customer engagement, builds brand awareness, and ultimately drives business growth.

Weight: 458g
Dimension: 250 x 177 x 15 (mm)
ISBN-13: 9781538155400


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