Problem Solved - a primer in design and communication - by Michael Johnson
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Product details
| Management number | 42300855 | Release Date | 2026/01/22 | List Price | $16.66 | Model Number | 42300855 | ||
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Problem Solved: a primer in design and communication
by Michael Johnson
large soft cover in good used condition
"Problem-solving remains the central tenet of most creative professionals lives, but very few books have been devoted to the process. Until now.
This book examines the role of problem-solving in design and communication, exploring the ways creatives interpret their client's brief, propose new ideas to familiar problems, rework established brands and reinvent existing products.
It identifies the eighteen generic problems common to all areas of communication then refers to a huge cross-section of different solutions, with over 1,000 images of over 600 separate projects.
It takes international examples of design and advertising, branding and identity, writing and art direction, from throughout the 20th century to today, illustrating success, as well as failure."
| Category | Books > Other Books |
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| Size | N/A |
| Brand | None |
| Condition | Good |
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