Exhibit Labels: An Interpretive Approach

Beverly Serrell and Katherine Whitney's third edition of "Writing Interpretive Exhibit Labels" is an updated guide to include new voices, current scholarship, and the unique issues the museum field is grappling with in the 21st century. It is accessible and easy to use for all museum professionals, with high-quality photographs and new sections.

Format: Paperback / softback
Length: 250 pages
Publication date: 23 January 2024
Publisher: Rowman & Littlefield

Beverly Serrell and Katherine Whitney delve into the intricate aspects of exhibit label planning, writing, design, and production. In this third edition, Serrell's renowned guide to writing interpretive exhibit labels undergoes a significant update, incorporating fresh perspectives, cutting-edge scholarship, and the distinct challenges faced by the museum sector in the twenty-first century. Enhanced with high-quality photographs and new sections, this edition becomes more accessible and user-friendly for a wide range of museum professionals, spanning from label writers to museum directors to exhibit designers.

The authors begin by providing a comprehensive overview of the exhibit label planning process, emphasizing the importance of understanding the audience, the exhibit's content, and the goals of the label. They then delve into the art of writing effective exhibit labels, covering topics such as clarity, conciseness, and storytelling. Serrell and Whitney offer practical tips and techniques for crafting compelling labels that engage visitors and enhance their understanding of the exhibit.

In addition to writing, the authors discuss the design aspects of exhibit labels, including typography, layout, and visual hierarchy. They explore how design choices can impact the overall effectiveness of the label and provide guidance on creating labels that are visually appealing, easy to read, and aligned with the museum's branding and messaging.

The third edition also includes new sections that address the evolving landscape of the museum field, including the use of technology, social media, and digital platforms to enhance exhibit experiences. The authors discuss how museums can leverage these tools to create interactive labels, engage visitors more effectively, and reach a wider audience.

Throughout the book, Serrell and Whitney draw from their extensive experience in the museum field and provide real-world examples and case studies to illustrate their points. These examples showcase the successful implementation of exhibit labels and provide valuable insights for museum professionals seeking to improve their label-writing and design skills.

In conclusion, Beverly Serrell and Katherine Whitney's third edition of "Exhibit Label Planning, Writing, Design, and Production" is a comprehensive and invaluable resource for museum professionals seeking to create effective and engaging exhibit labels. With its updated content, practical tips, and case studies, this book provides a solid foundation for anyone interested in developing their label-writing and design skills. Whether you are a seasoned museum professional or just starting in the field, this book is a must-read for anyone who wants to elevate the visitor experience and enhance the impact of their exhibits.

Weight: 630g
Dimension: 255 x 178 x 23 (mm)
ISBN-13: 9781538160466
Edition number: Third Edition