Everyday Communication Strategies: Manage Common Issues to Prevent a Crisis and Protect Your Brand

Manage everyday incidents and issues to protect your brand's reputation and maintain public confidence. Everyday Communication Strategies provides a blueprint to help you develop appropriate messaging, work with the media, and manage social media to minimize negative publicity. It also explains how to build resilience and make effective decisions under pressure.

Format: Hardback
Length: 264 pages
Publication date: 03 November 2022
Publisher: Kogan Page Ltd

Protecting your brand's reputation and maintaining public confidence is crucial in today's competitive business landscape. While full-blown crises may be rare, it's essential to be prepared for everyday incidents and issues that can potentially escalate into a corporate crisis.

In the realm of communication, dealing with customer complaints, campaign failures, staff comments, and online criticism is a common occurrence. These everyday challenges can have a significant impact on your business and damage consumer confidence.

To effectively manage these emerging situations and prevent them from destabilizing your business, Everyday Communication Strategies offers valuable insights and strategies. The book provides a comprehensive blueprint to help you navigate from identification to intervention to action.

Developing appropriate messaging, working with the media, and managing social media to minimize negative publicity is essential. The book offers practical tips, checklists, and flowcharts to assist you in effectively communicating with your stakeholders and maintaining a positive public image.

Building resilience and making effective decisions under pressure is another key aspect covered in the book. It emphasizes the importance of having a crisis management plan in place and being prepared to respond quickly and decisively when faced with unexpected challenges.

The book includes a range of case studies and examples from organizations such as KPMG, Jo Malone, and General Mills, showcasing their successful strategies in managing everyday incidents and issues. These examples provide real-world insights and practical applications that can be applied to your own organization.

Everyday Communication Strategies is an indispensable guide for averting a crisis and preventing your business or brand from being plunged into a reputational storm. By implementing the strategies outlined in the book, you can ensure that your organization is well-prepared to handle any situation that may arise, maintain public confidence, and thrive in the face of adversity.

Dimension: 234 x 156 (mm)
ISBN-13: 9781398606999