Disruptive Branding: How to Win in Times of Change

In an age of continuous change, the strength and authenticity of brands have become more important than ever. Disruptive Branding is a practical guide that demonstrates how to harness change to power your brand's survival and ensure growth in a transforming world. It helps ambitious, courageous, and aspirational organizations to define their compelling brand strategies, design powerful brand experiences, and innovate new brand-led products and services. It identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve, making it an invaluable resource for brands working to withstand disruption or become disruptors themselves.

Format: Paperback / softback
Length: 264 pages
Publication date: 03 April 2019
Publisher: Kogan Page Ltd

In the ever-evolving landscape of business, disruptive forces have reshaped the rules of the game. As we navigate a world of continuous change, the importance of brand strength and authenticity has reached unprecedented heights. The organizations that can successfully master their brand experience stand a better chance of surviving disruptions, while those that fail to do so risk being left behind.

Enter Disruptive Branding, a comprehensive guide that empowers ambitious, courageous, and aspirational organizations to thrive in a transforming world. This book offers practical insights and strategies for defining compelling brand strategies, creating powerful brand experiences, and innovating new brand-led products and services.

Disruptive Branding delves into the stories of businesses that have successfully navigated the forces of disruption. From Nintendo's reinvention of gaming to Airbnb's redefinition of travel, modern-day brands are demonstrating an unparalleled agility and creativity. This book identifies the key strategies and designs employed by these successful brands to stay ahead of the curve, providing valuable insights for brands seeking to withstand disruption or even become disruptors themselves.

In an era where disruption is the norm, Disruptive Branding serves as a valuable resource for brands looking to adapt and thrive. By embracing change, organizations can unlock new opportunities for growth and success. This book provides the tools and knowledge necessary to navigate the complex landscape of modern business, enabling brands to remain relevant and competitive in an ever-changing world.

Weight: 440g
Dimension: 156 x 233 x 15 (mm)
ISBN-13: 9780749484064