AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

Marketing and sales prioritize AI and machine learning, but often struggle to scale and strategize the opportunities they present. AI Strategy for Sales and Marketing provides a framework for understanding how AI can boost customer-centricity and sales by creating a connected strategy that delivers value today and into the future.

Format: Paperback / softback
Length: 288 pages
Publication date: 03 January 2022
Publisher: Kogan Page Ltd

Marketing and sales are among the most forward-thinking business departments when it comes to embracing AI and machine learning. However, many organizations face challenges in effectively scaling and strategizing the opportunities these technologies present.

AI Strategy for Sales and Marketing is a comprehensive guide that provides a framework for understanding how AI can enhance customer-centricity and drive sales growth. The book offers practical tips and advice on how to create a connected strategy that delivers value today and into the future, leveraging the power of AI to personalize interactions, upskill sales teams, enhance customer experiences across both online and offline channels, and build consumer trust.

Featuring original research and insights from leading practitioners across various sectors, including Samsung, PwC, Rolls Royce, Deloitte, and Hilton, the book offers global case studies that showcase the diverse adoption journeys of organizations in different industries. Written by a recognized industry expert, AI Strategy for Sales and Marketing is an invaluable resource for marketing, sales, and customer experience professionals who are eager to leverage AI strategically to achieve their business goals.

The book covers a range of topics, including:

Personalization: Using AI to tailor marketing messages and offers to individual customers based on their preferences, behavior, and demographics.

Upskilling: Training sales teams to use AI-powered tools and technologies to improve their performance, productivity, and decision-making.

Customer Experience: Enhancing customer experiences across both online and offline channels, leveraging AI to provide personalized recommendations, real-time support, and seamless interactions.

Responsible AI: Using AI responsibly to build consumer trust and ensure ethical and transparent practices.

The book is organized into chapters that cover each of these topics in depth, providing practical examples and insights from real-world implementations. It is designed to be accessible to a wide range of readers, including business executives, marketing professionals, sales managers, and customer experience specialists.

In conclusion, AI Strategy for Sales and Marketing is a must-read for anyone looking to leverage AI to drive sales growth and enhance customer experiences. With its comprehensive framework, practical tips, and global case studies, the book provides valuable insights and actionable strategies for organizations seeking to stay ahead of the curve in the rapidly evolving world of AI and machine learning.

Weight: 446g
Dimension: 156 x 234 x 20 (mm)
ISBN-13: 9781398602007